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The WineHunter Brand

The WineHunter is the brand of excellence created by The WineHunter Helmuth Köcher to reward the quality, uniqueness and exclusivity of wine and culinary products.

The WineHunter Award is the official award of the Merano WineFestival and was born 15 years ago. Initially it was called Merano Wine Award to then become The WineHunter Award. This is when the brand The WineHunter was created.

The wine and food samples for The WH Award are tasted over the course of an entire year. The publication takes place every year on August 16th on our online guide under The winners of the most renowned award, the PLATINUM award, are published in November during the WineFestival.

The WineHunter brand is a symbol of excellence and uniqueness that is why the colors and the name of the individual Awards have been chosen to convey this concept of elegance and quality.

The WH Award ROSSO: ROSSO is a color that is well known all over the world. The toro rosso, for example, stands for quality, elegance and speed.

The WH Award GOLD: GOLD is an international term used in different languages that conveys exclusivity all over the world.

The WH Award PLATINUM: PLATINUM is the highest expression of excellence for The WineHunter. This term is used because it takes up the history of wine, we are talking about the historical excellence of the Roman Empire.

The WineHunter can be defined as it proclaims its claim: “excellence is an attitude”.